PRIME VIDEO'S
One finger on the PULSE
The other on the POST BUTTON
THE BRIEF
PRIME VIDEO NEEDED A MEME TEAM TO PROMOTE THEIR LINE OF ORIGINAL SERIES AND MOVIES AT THE SPEED OF SOCIAL.
Lucky for them, we just happened to be online literally all the time. So we built a content production crew that was ready to post about anything. A team that connects the dots between trending topics and pop culture. A team that wins new followers and makes PV social feel like a watch party where everyone is invited. But most importantly? A team that could brainstorm, pitch, produce, and post in as little as one hour!
WELCOME TO:
THE PV REACTIVE STUDIO
WE GOT THE SHARPEST MINDS ON THE INTERNET INTO A ROOM AND LET 'EM GO NUTS.
- Adam Driver fan cams.
- Violent jokes about Elmo.
- A superhero with a breast milk fetish reacting to everything under the sun.
HONESTLY, WE CAN'T BELIEVE THE STUFF WE GOT APPROVED.
SERIOUSLY, ANYTHING WE WANTED, AS LONG AS
PRIME VIDEO
WAS THE FIRST TO GET IT OUT THERE 🔥.
PRIME VIDEO'S REACTIVE PRESENCE NEVER FEELS LIKE AN AD.
We run it like a pop culture party to which everybody’s invited. A place on social where fans can share the stuff they think when they’re watching PV Originals. By keeping Prime Video genuinely in tune with pop culture trends – even the ones that come and go within hours – we draw in an engaged audience.
IT'S A POP CULTURE PARTY
HERE'S JUST
SOME OF THE
WILD STUFF WE
GOT AWAY WITH
HOW'D WE DO ON THE NUMBERS?
Well–hold on, who dropped these stats here?
547
REACTIVE POSTS IN 2022
8M
ENGAGEMENTS
25%
OF TOTAL TWITTER ENGAGEMENT
